Assignment 1 - Assignment Week 1-Westernization

The text identifies the two major components of culture are language and religion. 
Recent globalization has significantly changed the tastes and consumer behavior of individuals across the globe.  More particularly "Westernization" is a common phenomenon.  How do you reconcile the hate of the Americans in many countries, yet the aspirations to be more like us in consumer behavior?  How does this affect global trade?