Applied Managerial Decision

MGMT600-1404A-02 Applied Managerial Decision-Making

Phase 4 Individual Project

Deliverable Length:         400-600 words

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

You're in a brainstorming session at WidgeCorp, where no idea is too outrageous. You're discussing penetration in the school lunch market. Ideas around school lunch subsidies, Internet subsidies, and Internet target marketing are being discussed. As the end of the meeting, the group asks you to prove or disprove some assumptions by looking at correlations.

First, acquaint yourself with the Internet subsidy issue by reading the article Closing the Digital Divide: Internet Subsidies in Public Schools by Austan D. Goolsbee and Jonathan Guryan

Next, download the Variable comparison chart. Based on the findings as reported in this article, prepare a chart similar to the one in the downloaded file to indicate if the correlation between Variables A and B were found to be positive, negative, or minimal.

                1500-3000 words individual portion

Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

A high-end market research firm has contacted your boss and is trying to sell some business to your organization. Upper management does not want to appear incompetent, so they have asked you to research and explain three major ways multivariate statistics are used in a business.

Small Group Discussion

Research the Library and provide at least 1 example of how a real company has used each of the following multivariate techniques: factor analysis, multi-dimensional scaling, and cluster analysis. Companies that provide statistics software websites and market research firm websites usually include case studies and customer testimonials.

However, It can actually be quite difficult to find specific examples of companies that use this technique since companies don’t often write about this or make it public knowledge. You can find articles about multivariate technique topics in the library’s business-related database, Business Source Premier and write about that.

Read the postings of all group members and decide as a group which technique is preferred by the group and which example best illustrates the use of this technique.

In your own words, explain what it means if the correlation of 2 variables is positive, negative, or minimal (close to 0) and give an example of each.

Individual Portion

For the individual portion of this project, on your own, write a 1500-3000 word summary explaining to upper management the chosen multivariate technique, how it is different than the other 2 techniques, how at least one other real-life company has used this technique to address a business problem and how that technique might be used at your own organization.