answer questions in one paragraph
writing a paragraph by answering the qustions on the file i already
uplaod. "Marketing Plan" 2. Place/Distribution
8 Should the firm try to deliver its offerings directly to customers, or can it better deliver
selected offerings by involving other organizations? What channel(s) should
be used in distributing product offerings?
8 What physical distribution facilities should be used? Where should they be located?
What should be their major characteristics?
8 Are members of the target market willing and able to travel some distance to buy
the product?
8 How good is access to facilities? Can access be improved? Which facilities need
priority attention in these areas?
8 How are facility locations chosen? Is the site accessible to the target markets? Is it
visible to the target markets?
8 What are the location and atmosphere of retail establishments? Do these retailers
satisfy customers?
8 When are products made available to users (season of year, day of week, time of
day)? Are these times most appropriate?
i uplaod some files about our project talking about "Chipotle"
11 years ago 20
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- place_and_distribution.docx
- place_and_distribution_2.docx
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