Content web
Student’s Name
Grade Course
Instructor’s Name
Class/Section Number
Introduction
The advent of data analytics and reporting and tools in the IT sector has introduced a lot of opportunities for both vendors and organizations to take advantage of the prevailing situation. There are unquestionably vast factors for these, nonetheless significant to the answer is that they identify the worth of their data assets and revolutionize their strategic vision with a new viewpoint. In the year 1958, Hans Peter Luhn an IBM researcher tersely asserted that the capability to make good use the correlations of accessible facts in a way that inform action in the direction of the desired objective is what is termed as Business Intelligence (Chang, 2014).
Website content denotes to the functions, features, information, and services or produces obtainable on a website, exclusive of aspects of web appearance or design. The potential growth of the business to consumer e-commerce business has inspired scholars to discover the factors linked with website success. From a technology-focused standpoint, researchers have presented contexts of website features and spoke about the relations between noticeable website qualities and website metrics and even appraised website utility thorough site information from a consumer-focused standpoint. Consumer behavior academics, on the other hand, have discovered the correlation between consumer behavior and website perceptions (Sharda, Delen & Turban, 2013). Explored insights perceived risk ease of use, trust, usefulness, customer service, privacy, personalization, contentment, and security.
CNN.com, which is a typical example of a content website which specializes in the digital news both local and international; that are streamed through its website via multimedia applications such videos, images, documents, data, e-services, audio and e-mail messages. And advertising such as CNN U.S. prime advertising and other dedicated media services such as CNN digital, integrated into one venture constituting three digital television networks and online services.
An example of data that can be collected for a content website include online reports and blogs, direct unprocessed data from the source (news reports), pictures, audio recording from hotline calls, texts, images, multimedia, data warehouse repositories, old pertinent data in archives, and external information from valid sources. For instance, from the Web or market analytic firms like for example Acxiom, which utilizes data analytics to collect, analyze and process consumer information such as demographics, contact data and client preference on almost everything, then broke such information to those who need it. Or information from a previously available data warehouse setting (Sauter, 2014).
Typically, content web reports can be obtained through looking at page metrics like Average time on spent on a site or page views per visit. The idea is to create a parameter that can gauge how repeatedly a particular web page act as our home page; this is the entry point for outsiders or visitors and how well is it performing its job (bounces). Thus, if the web consumption is right then, reports such as how any views have been generated and if/, not the web content has been seen/utilized.
A content web dashboard can further be used evaluate how well the content on the website is fairing, for instance, a Google Analytics dashboard can provide a quick glimpse at the information you wish to see if you don’t want to go through a lot of other data. Or it can be very comprehensive and all-encompassing with details such as if the web content is bringing in more visitors, how far the content is appealing to visitors, and what particular information is driving traffic. Equally, the how well content web is performing with regards to social media, who the primary audiences are in the internet content among others (Azma & Mostafapour, 2012).
Interactive visualization can be in the form of D3, a JavaScript object library tools that let you represent data visually in a web browser, for web content. Other powerful interactive visualization tools like CSS3, HTML5, and WebGL signifies a robust interaction between content browsers and web technologies and helps bring to life the many useful web content applications that we use on a routine basis. Use of GoodData application, this is a cloud-based analytics and business intelligence tool that supports visual data exploration, innovation, and integration. GoodData makes it simple to convert raw data into important and valuable information for business analysis purposes; it also offers business intelligence results that can be utilized within an organization as a way to support decisions about one’s company, or outwardly as a means to apprise better your clienteles (Sauter, 2014).
Conventional analytic and BI tools
OLAP (On-line Analytical Processing): denotes to the way in which business operators can maneuver their way through information utilizing sophisticated technologies that consent to the steering of extents such as hierarchies or time. Online Analytical Processing or OLAP offers multi-dimensional, terse assessments of business figures and is utilized for analysis, reporting, sculpting and planning for enhancing the business OLAP tools and techniques can be used to operate with data marts or data warehouses intended for complex enterprise intelligence systems. Other Business Intelligence technologies are employed to amass and evaluate data, such as data mining, geographic information systems, decision support systems and projecting, mapping, document warehouses and document management, knowledge management, information visualization, management information systems and trend analysis (Azma & Mostafapour, 2012).
Corporate Performance Management (such as portals, dashboards, and scorecards): this general group typically provides a vessel for several entities to plug into so that they collect data for use. For instance, a well-adjusted scorecard that exhibits portals for fiscal parameters shared with for example growth metrics and business learning.
Real-time Business Intelligence: It consents to the real-time dissemination of parameters through messaging systems such as email or interactive menus.
Data marts or warehouses: The data warehouse is an important constituent of business intelligence; since it is subject-based and incorporated. The data warehouse espouses the physical dissemination of information by handling the many enterprise records for cleansing, integration, and accretion and inquiry responsibilities. Additionally, it can entail the active information which can be termed as a changeable set of cohesive data utilized for enterprise-wide strategic decision-making of a given area of interest. It comprises live data and preserves very marginal history. Data sources can be valid repositories, old data, and external information; for instance, from the Web or market research firms, or information from a previously available data warehouse milieu (Azma & Mostafapour, 2012). They also can be inherent in several diverse platforms and can comprise organized information, such as spreadsheets or tables or amorphous necessary information, such as pictures, plain text files or some other form of multimedia information.
A data mart is defined as a collection of pertinent subjects systematized for decision support grounded on the requirements of a given constituent part of an organization such as a department. The distinct units each owns the software, data, hardware and application programs that institute the data mart. Business Intelligence tools are extensively used as new go-between technologies between operational applications and decision support programs, in that they are tailored to offer effectual support of business results. The proficiencies of Business Intelligence include online analytical processing, decision support, data mining statistical analysis and projecting (Sharda, Delen & Turban, 2013).
Application of a content web facility
A web content management system can help a group of concerned users, typically from different sections of an organization, to organize and maintain web content in an efficient and practicable fashion. Web content in this scenario can include images, text, video, and audio. A contemporary web management system can equally comprise of workflow structures so that the updating, storing and creating of web pages, together with authorizing sub-processes, can be rationalized. Furthermore, auditing can be valuable for supervising and tracking the web pages updates.
An example of the content web application in the world includes Instagram™ which is an online social Web service where subscribers share photos with friends and manipulate them in a variety of customized ways using a mobile device. This media can be shared privately or publicly using the Instagram app, in addition to via a diverse number of other social networking sites, such as Twitter, Facebook, Flickr, and Tumblr. Another example of a web content organization is CNN, which is world-renowned news agency that offers real-time news via the cable television and the internet. CNN optimizes a product archetype where it sole purpose is creating solid news content (local and international) then streams it to subscribers (cable television), it also offers online news content for the same (Sauter, 2014).
Benefits of web content management system?
Faster response times: developing new web content such as marketing resources accessible on the internet is much more rapidly since content owners can bring up to date resources to a website directly, without necessarily assigning such errands to technical staffs. Also, it allows more well-organized workflows; appeals for modifications and updates to a site are streamlined under a WCMS archetype (Azma & Mostafapour, 2012). Operators across different sections can improve and apply changes to web content with an agreed-upon and pre-defined operation process.
Improved security: under a WCMS archetype, content is only published only after endorsement by designated managers or administrators. This lessens the unplanned eventuality of publishing content by mistake, which is typical as a result of human error. Moreover, most WCMS systems offer audit trails of publishing processes all of which help preserve responsibility. And finally, other aspects of value include better version tracking, incorporation with conversion workstations and uniformity of page arrangement via the use of mutual page designs and well-ordered templates.
Challenges and limitations of using content web
A huge number of email consumers don't support every form of HTML content available the web. Some advanced web browsers are capable displaying animations, scripts, and intricate navigation menus, whereas your characteristic e-mail inbox is not put up to handle this type of web content.
Migration of old content of older formats into more contemporary structure or platform can be a daunting task. Mostly in a well-established organization which could have amassed a lot of content over the years that wants to convert. The Import features of various Content Management Systems vary significantly, especially if there is massive amount archive material which needs to be transformed to another format, migration is a delicate and complex job.
Web content projects are determined by issues such as length, the programming language used and complexity, if such matters are not identified and addressed up front then developing an effective web content can be quite the challenge. Some content, for instance, research web content, requires to some extent complex configuration and naturally comprises diagrams and videos. Integrating these multimedia modules into the content can help users get the entire resource without necessarily accessing the multi-media elements but at the cost of data traffic (Azma & Mostafapour, 2012).
Creation of accessible content for all including the visually and hearing impaired, this puts a challenge to the content authors regarding training and developing content in a particular way that will make sense to the challenged individuals of the society (deaf and blind).
In a content management system, content revisions, security mechanisms, canned functionality, integration with other systems and display of content can be operated programmatically. Inferring that organization can predetermine web content display plans, permit only an adjustment from certain individuals and even set the level of security for access to the web content. Nevertheless, as a result of this programming feature of content management system, technical staffs are compelled to update, develop and espouse the content management system. Depending on the intricacy of the business, this form of programming can be costly to the organization.
Content management systems are vulnerable to hackers who can programmatically operate content and content displays illegitimately and can result in loss of organizational status and possibly clients (Chen, Chiang & Storey, 2012).
Future of content web
By the end of the decade, projected number 33 billion electronic devices will be connected to the Internet; this is will be approximately four connected gadgets for every person. And a substantial number of electronic devices; about 50 percent will arise from evolving groups that are currently starting to make up the Internet of Things (IoT). Smartphones, smart Televisions, Smart homes, and 3D devices will very soon be more than more the conventionally associated devices like computers. From the developers of content web, to continue appealing to customers during the transition to an IoT dominated age, the society will incorporate digital with everyday life albeit also take advantage of the new increase of digitals channels, online platforms, and customer touch points. Tools that computerize daily needs and activities are swiftly taking over every part of the daily human life (Azma & Mostafapour, 2012). Shopping, ordering food, purchasing a car, bank transactions are currently being done over the web.
References
Azma, F., & Mostafapour, M. A. (2012). Business intelligence as a key strategy for development organizations. Procedia Technology, 1, 102-106.
Chang, V. (2014). The business intelligence as a service in the cloud. Future Generation Computer Systems, 37, 512-534.
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business Intelligence and Analytics: From Big Data to Big Impact. MIS Quarterly, 36(4), 1165-1188.
Sauter, V. L. (2014). Decision support systems for business intelligence. John Wiley & Sons.
Sharda, R., Delen, D., & Turban, E. (2013). Business Intelligence: A Managerial Perspective on Analytics. Prentice Hall Press.
Content web
Student’s Name
Grade Course
Instructor’s Name
Class/Section Number
Introduction
The advent of data analytics and reporting and tools in the IT sector has introduced a lot of opportunities for both vendors and organizations to take advantage of the prevailing situation. There are unquestionably vast factors for these, nonetheless significant to the answer is that they identify the worth of their data assets and revolutionize their strategic vision with a new viewpoint. In the year 1958, Hans Peter Luhn an IBM researcher tersely asserted that the capability to make good use the correlations of accessible facts in a way that inform action in the direction of the desired objective is what is termed as Business Intelligence (Chang, 2014).
Website content denotes to the functions, features, information, and services or produces obtainable on a website, exclusive of aspects of web appearance or design. The potential growth of the business to consumer e-commerce business has inspired scholars to discover the factors linked with website success. From a technology-focused standpoint, researchers have presented contexts of website features and spoke about the relations between noticeable website qualities and website metrics and even appraised website utility thorough site information from a consumer-focused standpoint. Consumer behavior academics, on the other hand, have discovered the correlation between consumer behavior and website perceptions (Sharda, Delen & Turban, 2013). Explored insights perceived risk ease of use, trust, usefulness, customer service, privacy, personalization, contentment, and security.
CNN.com, which is a typical example of a content website which specializes in the digital news both local and international; that are streamed through its website via multimedia applications such videos, images, documents, data, e-services, audio and e-mail messages. And advertising such as CNN U.S. prime advertising and other dedicated media services such as CNN digital, integrated into one venture constituting three digital television networks and online services.
An example of data that can be collected for a content website include online reports and blogs, direct unprocessed data from the source (news reports), pictures, audio recording from hotline calls, texts, images, multimedia, data warehouse repositories, old pertinent data in archives, and external information from valid sources. For instance, from the Web or market analytic firms like for example Acxiom, which utilizes data analytics to collect, analyze and process consumer information such as demographics, contact data and client preference on almost everything, then broke such information to those who need it. Or information from a previously available data warehouse setting (Sauter, 2014).
Typically, content web reports can be obtained through looking at page metrics like Average time on spent on a site or page views per visit. The idea is to create a parameter that can gauge how repeatedly a particular web page act as our home page; this is the entry point for outsiders or visitors and how well is it performing its job (bounces). Thus, if the web consumption is right then, reports such as how any views have been generated and if/, not the web content has been seen/utilized.
A content web dashboard can further be used evaluate how well the content on the website is fairing, for instance, a Google Analytics dashboard can provide a quick glimpse at the information you wish to see if you don’t want to go through a lot of other data. Or it can be very comprehensive and all-encompassing with details such as if the web content is bringing in more visitors, how far the content is appealing to visitors, and what particular information is driving traffic. Equally, the how well content web is performing with regards to social media, who the primary audiences are in the internet content among others (Azma & Mostafapour, 2012).
Interactive visualization can be in the form of D3, a JavaScript object library tools that let you represent data visually in a web browser, for web content. Other powerful interactive visualization tools like CSS3, HTML5, and WebGL signifies a robust interaction between content browsers and web technologies and helps bring to life the many useful web content applications that we use on a routine basis. Use of GoodData application, this is a cloud-based analytics and business intelligence tool that supports visual data exploration, innovation, and integration. GoodData makes it simple to convert raw data into important and valuable information for business analysis purposes; it also offers business intelligence results that can be utilized within an organization as a way to support decisions about one’s company, or outwardly as a means to apprise better your clienteles (Sauter, 2014).
Conventional analytic and BI tools
OLAP (On-line Analytical Processing): denotes to the way in which business operators can maneuver their way through information utilizing sophisticated technologies that consent to the steering of extents such as hierarchies or time. Online Analytical Processing or OLAP offers multi-dimensional, terse assessments of business figures and is utilized for analysis, reporting, sculpting and planning for enhancing the business OLAP tools and techniques can be used to operate with data marts or data warehouses intended for complex enterprise intelligence systems. Other Business Intelligence technologies are employed to amass and evaluate data, such as data mining, geographic information systems, decision support systems and projecting, mapping, document warehouses and document management, knowledge management, information visualization, management information systems and trend analysis (Azma & Mostafapour, 2012).
Corporate Performance Management (such as portals, dashboards, and scorecards): this general group typically provides a vessel for several entities to plug into so that they collect data for use. For instance, a well-adjusted scorecard that exhibits portals for fiscal parameters shared with for example growth metrics and business learning.
Real-time Business Intelligence: It consents to the real-time dissemination of parameters through messaging systems such as email or interactive menus.
Data marts or warehouses: The data warehouse is an important constituent of business intelligence; since it is subject-based and incorporated. The data warehouse espouses the physical dissemination of information by handling the many enterprise records for cleansing, integration, and accretion and inquiry responsibilities. Additionally, it can entail the active information which can be termed as a changeable set of cohesive data utilized for enterprise-wide strategic decision-making of a given area of interest. It comprises live data and preserves very marginal history. Data sources can be valid repositories, old data, and external information; for instance, from the Web or market research firms, or information from a previously available data warehouse milieu (Azma & Mostafapour, 2012). They also can be inherent in several diverse platforms and can comprise organized information, such as spreadsheets or tables or amorphous necessary information, such as pictures, plain text files or some other form of multimedia information.
A data mart is defined as a collection of pertinent subjects systematized for decision support grounded on the requirements of a given constituent part of an organization such as a department. The distinct units each owns the software, data, hardware and application programs that institute the data mart. Business Intelligence tools are extensively used as new go-between technologies between operational applications and decision support programs, in that they are tailored to offer effectual support of business results. The proficiencies of Business Intelligence include online analytical processing, decision support, data mining statistical analysis and projecting (Sharda, Delen & Turban, 2013).
Application of a content web facility
A web content management system can help a group of concerned users, typically from different sections of an organization, to organize and maintain web content in an efficient and practicable fashion. Web content in this scenario can include images, text, video, and audio. A contemporary web management system can equally comprise of workflow structures so that the updating, storing and creating of web pages, together with authorizing sub-processes, can be rationalized. Furthermore, auditing can be valuable for supervising and tracking the web pages updates.
An example of the content web application in the world includes Instagram™ which is an online social Web service where subscribers share photos with friends and manipulate them in a variety of customized ways using a mobile device. This media can be shared privately or publicly using the Instagram app, in addition to via a diverse number of other social networking sites, such as Twitter, Facebook, Flickr, and Tumblr. Another example of a web content organization is CNN, which is world-renowned news agency that offers real-time news via the cable television and the internet. CNN optimizes a product archetype where it sole purpose is creating solid news content (local and international) then streams it to subscribers (cable television), it also offers online news content for the same (Sauter, 2014).
Benefits of web content management system?
Faster response times: developing new web content such as marketing resources accessible on the internet is much more rapidly since content owners can bring up to date resources to a website directly, without necessarily assigning such errands to technical staffs. Also, it allows more well-organized workflows; appeals for modifications and updates to a site are streamlined under a WCMS archetype (Azma & Mostafapour, 2012). Operators across different sections can improve and apply changes to web content with an agreed-upon and pre-defined operation process.
Improved security: under a WCMS archetype, content is only published only after endorsement by designated managers or administrators. This lessens the unplanned eventuality of publishing content by mistake, which is typical as a result of human error. Moreover, most WCMS systems offer audit trails of publishing processes all of which help preserve responsibility. And finally, other aspects of value include better version tracking, incorporation with conversion workstations and uniformity of page arrangement via the use of mutual page designs and well-ordered templates.
Challenges and limitations of using content web
A huge number of email consumers don't support every form of HTML content available the web. Some advanced web browsers are capable displaying animations, scripts, and intricate navigation menus, whereas your characteristic e-mail inbox is not put up to handle this type of web content.
Migration of old content of older formats into more contemporary structure or platform can be a daunting task. Mostly in a well-established organization which could have amassed a lot of content over the years that wants to convert. The Import features of various Content Management Systems vary significantly, especially if there is massive amount archive material which needs to be transformed to another format, migration is a delicate and complex job.
Web content projects are determined by issues such as length, the programming language used and complexity, if such matters are not identified and addressed up front then developing an effective web content can be quite the challenge. Some content, for instance, research web content, requires to some extent complex configuration and naturally comprises diagrams and videos. Integrating these multimedia modules into the content can help users get the entire resource without necessarily accessing the multi-media elements but at the cost of data traffic (Azma & Mostafapour, 2012).
Creation of accessible content for all including the visually and hearing impaired, this puts a challenge to the content authors regarding training and developing content in a particular way that will make sense to the challenged individuals of the society (deaf and blind).
In a content management system, content revisions, security mechanisms, canned functionality, integration with other systems and display of content can be operated programmatically. Inferring that organization can predetermine web content display plans, permit only an adjustment from certain individuals and even set the level of security for access to the web content. Nevertheless, as a result of this programming feature of content management system, technical staffs are compelled to update, develop and espouse the content management system. Depending on the intricacy of the business, this form of programming can be costly to the organization.
Content management systems are vulnerable to hackers who can programmatically operate content and content displays illegitimately and can result in loss of organizational status and possibly clients (Chen, Chiang & Storey, 2012).
Future of content web
By the end of the decade, projected number 33 billion electronic devices will be connected to the Internet; this is will be approximately four connected gadgets for every person. And a substantial number of electronic devices; about 50 percent will arise from evolving groups that are currently starting to make up the Internet of Things (IoT). Smartphones, smart Televisions, Smart homes, and 3D devices will very soon be more than more the conventionally associated devices like computers. From the developers of content web, to continue appealing to customers during the transition to an IoT dominated age, the society will incorporate digital with everyday life albeit also take advantage of the new increase of digitals channels, online platforms, and customer touch points. Tools that computerize daily needs and activities are swiftly taking over every part of the daily human life (Azma & Mostafapour, 2012). Shopping, ordering food, purchasing a car, bank transactions are currently being done over the web.
References
Azma, F., & Mostafapour, M. A. (2012). Business intelligence as a key strategy for development organizations. Procedia Technology, 1, 102-106.
Chang, V. (2014). The business intelligence as a service in the cloud. Future Generation Computer Systems, 37, 512-534.
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business Intelligence and Analytics: From Big Data to Big Impact. MIS Quarterly, 36(4), 1165-1188.
Sauter, V. L. (2014). Decision support systems for business intelligence. John Wiley & Sons.
Sharda, R., Delen, D., & Turban, E. (2013). Business Intelligence: A Managerial Perspective on Analytics. Prentice Hall Press.
10 years ago