Amazon Buisness Strategy

If basic instructions cannot be followed, please do not pick up this assignment.

1. When using references use VALID links that lead to the article, not to other sites that you have to pay to get the information.

2. No plagarism allowed

3. Excellent use of United States English, and not UK English

MODULE 1 ASSIGNMENT 2

Assignment 2: Discussion—Crafting a Strategy to Fit the Business

The Web site Amazon.com once aimed to be the world’s largest bookseller. Now the company offers a wide range of products and services to consumers, operating online retail storefronts for partners and developing and selling its own manufactured products (such as Kindle).

Can a company like Amazon.com have a strong business model but a weak strategy? Using the Internet, find Amazon’s most recent annual report and peruse its main sections.

Based on your analysis of the report, respond to the following:

• How has the company’s strategy changed from the original generic strategy that was applied? 
• How would you describe the central elements of Amazon’s strategy?
• In your opinion, what elements are involved in implementing the following business strategies?
• A low-cost provider strategy
• Differentiation
• Diversification
• Market timing

Write your initial response in approximately 300 words. Apply APA standards to citation of sources.

Amazon. (2012). http://www.amazon.com