ACC 202 Problem

 

Bovine Company, a wholesale distributor of DVDs, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement below:

 

   

Sales

$

1,500,000

Variable expenses

 

588,000

 


Contribution margin

 

912,000

Fixed expenses

 

945,000

 


Net operating loss

$

(33,000)

 





 

In an effort to isolate the problem, the president has asked for an income statement segmented by geographic market. Accordingly, the Accounting Department has developed the following data:

 

 

Geographic Market

 

South

Central

North

Sales

$

400,000

 

$

600,000

 

$

500,000

 

Variable expenses as a percentage of sales

 

52

%

 

30

%

 

40

%

Traceable fixed expenses

$

240,000

 

$

330,000

 

$

200,000

 

 

Required:

 

1.

Prepare a contribution format income statement segmented by geographic market, as desired by the president. (Input all amounts as positive values except losses which should be indicated by a minus sign. Omit the "$" sign in your response.)

 

  

Geographic Market

 

Total
Company

South

Central

North

 

$

$

$

$

     
 




     
     
 




  

$

$

$

  






     
 

   
 

$

   
 


   

 

2a.

The company%u2019s sales manager believes that sales in the Central geographic market could be increased by 15% if monthly advertising were increased by $25,000. Calculate the incremental net operating income. (Omit the "$" sign in your response.)

 

Incremental net operating income

$

 

2b.

Would you recommend the increased advertising?

  
 
 

Yes

 

No

 

 

    • 11 years ago