540
The Quest for Competitive Advantage: Apple vs. Microsoft
- How much longer do you think Apple can sustain its competitive advantage (not just over Microsoft, but in general)? Explain.
Readings
- Rothaermel, Chapter 5: Competitive Advantage, Firm Performance, and Business Models
- Welch, "Strategy for the Small Fry"
- Chakravorti, "Finding Competitive Advantage in Adversity"
- Optional: a quick and easy guide to competitive advantage https://www.thebalance.com/what-is-competitive-advantage-3-strategies-that-work-3305828
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