4. Marketing decision makers in a firm must constantly monitor competitors' activities - their products, prices, distribution, and promotional effort. • Find 2 to 3 articles on any of the elements of marketing mix • Your essay need to focus on how compani
1. Marketing decision makers in a firm must constantly monitor competitors' activities - their products, prices, distribution, and promotional effort.
· Find 2 to 3 articles on any of the elements of marketing mix
· Your essay need to focus on how companies are changing their MM to achieve growth, market share or profitability or brand awareness or bran loyalty
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