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Herzberg’s (1959) two-factor theory speaks to issues relevant in both employee compensation and benefits as it discusses why people choose a workplace, as well as what keeps employees satisfied and committed to their work.  For more information on Herzberg's two-factor theory, see: Herzberg’s Motivation-Hygiene Theory.

Imagine that you are an HRM in a contemporary firm and answer the following:

• Whom are you trying to recruit to work for you (your audience)?  
• What sort of compensation & benefits package would you ensure is in place to recruit the best candidates for the position?  

Your initial post should include at least one scholarly source and one popular source to support your response.