2 pages only.

Hello,

Here are the instruction:

Pick a theory/topic from the book. Research it in more depth and tell how it might be used in predicting buyer behavior. For example, how might having knowledge of diffusion of innovation help a firm in predicting how consumers will behave, how does segmentation impact consumer behavior, or how do generational subcultures impact consumer behavior. The paper should high quality and 8 to 10 pages long not including references. Practical examples are also important in this paper.

I want 2 pages only, about subculture and Societ's cultural profile. I attached a power point slide of the chapter and I only need to write about these two.