2-2

Variation in Sales Volume

You are the territory marketing manager for the cardiology division of a major medical device company. There is a threefold difference between the lowest and highest use of your products. Using what you (hypothetically) know about local area variations and physician behavior, what might explain this difference?

Response Guidelines

Respond to at least two other learners. Your responses to other learners are expected to be substantive in nature and reference the assigned readings, as well as other theoretical, empirical, or professional literature to support your views and writings.

If possible, use the following guidelines to create your responses. If there are no posts that work for each guideline, you may use the same guideline for both responses.

• How did their post influence your thinking?
• What suggestions can you make to strengthen their post?
• Direct a response toward someone who selected at least one standard that was the same as your own.
• Compare and contrast your posts. What suggestions can you make to strengthen their post?
• How did their post aid in your understanding of the subject