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Marketing a Pharmaceutical Product

Click Launch Presentation to see some possible advertisements that market to different targets.

Response Guidelines

Respond to at least two other learners. Your responses to other learners are expected to be substantive in nature and reference the assigned readings, as well as other theoretical, empirical, or professional literature to support your views and writings.

You are working as the marketing manager for a pharmaceutical company and a new blood pressure drug is being released in three months. What are the different entities you will market this new drug to? What methods will be used to market the drug?

Respond to at least two other learners. Your responses to other learners are expected to be substantive in nature and reference the assigned readings, as well as other theoretical, empirical, or professional literature to support your views and writings.

If possible, use the following guidelines to create your responses. If there are no posts that will work for each guideline, you may use the same guideline for both responses.

• How did their post influence your thinking?
• What suggestions can you make to strengthen their posting?
• Direct a response toward someone who selected at least one standard that was the same as your own.
• Compare and contrast your posts. What suggestions can you make to strengthen their posts?
• How did their post aid in your understanding of the subject