10-2

Action Items

• Visit each of the three web sites you chose for Internet Marketing Project in week 2.
• Examine each carefully. Identify as many relationship building techniques as possible.
• Analyze how the sites are similar and how they are different.
• Go to the Facebook page of one of the companies that you are following.
• Reflect on how conversion might be defined on this platform.
• Identify the steps in a path that would lead from your entry point to the defined conversion activity.
• Write a 3- to 4-page paper that reports your findings on the company. Include section headers in your paper that correspond to the information required. Include at least 2 to 3 resources besides your textbook. Your paper is to include the following sections:
  • Relationship Building.
    • Identify the relationship building techniques on each web site.
    • Discuss the similarities and differences between the sites.
    • Discuss the reasoning from an Internet marketing perspective for these similarities and differences.
  • Conversion.
    • Identify the Facebook site that you investigated.
    • Describe how conversion might be defined on this platform.
    • Identify the steps in a path that would lead from your entry point to the defined conversion activity.
    • Recommend ways to make the progress along this path more persuasive. Justify your recommendations using Internet marketing principles.Submission Instructions